Best Digital Marketing Company in Noida

How to Write a Convincing Digital Marketing Case Study?

Case studies are stories that motivate your customers. Every strategy that you make to improve your business is another page, paragraph or chapter that your customers want to hear from you. Case studies can relate to the problems of your targeted audience and help them to achieve their goals by using your product and services.

A case study is like telling a story of what are the problems you have faced and how you have solved it using effective strategies. Your story should be about your customer’s experience with you and not only about your company.

Let’s discuss how we can write an effective case study for our company:

  • Get Personal – Personalization is one of the best marketing techniques and it is effective for your customers. According to the best digital marketing company in Noida, consumers required more personalized marketing and data-driven campaigns that link to the interest of your customers. When customers believe that their requirements are not met and you can help them with their goals, they will visit your website again. Personalization makes the customer feel that they are the part of your story and they are important for you.
  • Make the case study layout correct – If your case study is visual or written, follow the bellow points to make it best as possible:
  1. Title
  2. Subtitle
  3. Introduction
  4. Challenges and Objectives
  5. Solutions
  6. Results
  7. Supporting videos, images, and quotes.
  8. Future Plans
  9. Call-to-Action.

When your layout is done, make sure to collect the information in an accurate manner that is possible. Make it easy to scan and make sure to deliver the call-to-action at the bottom which allows the readers to know more about your product and service.

  • Choose a Catchy Title – A catchy title is what that describes your achievements through your digital marketing campaigns. The best digital marketing company in Noida includes the results into the title to attract the audience, who are looking to achieve the same goals. Many companies write their case studies as “Company name case study” which is boring and might not grab the reader’s attention. Your title should include the name of the client or a customer. Make your subtitles short and include information about what products and services you offer to your clients.
  • Mention relevant facts – make your data as clear as possible. Write down the actual numbers to make it simple, but engaging. An important part of your case study is what you describe your actions to achieve your goals. Make sure to give the relevant information to those who are looking for the same problem, so that they can find a solution for their issues.
  • Make use of visual content – exploring different types of images may grab the attention of the readers. It has been said by the best digital marketing company in Noida that good design can be a determiner for the success of a marketing case study. Don’t forget about the videos, they strongly affect the human brain in a good way. 


A case study delivers information to the clients of the effective strategies that you have made. It is an amazing format to show your journey from the beginning in a written format while being accurate enough to share where you were challenged the most.

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Top Digital Marketing Agency in Noida

How to use Digital Marketing during the Coronavirus Pandemic?

For many business owners, COVID-19 is a serious issue and it has impacted many businesses. But the question arises that should I market my business during this pandemic? The answer is simple. Yes! You should continue to market your business.

Here are some of the ways of how you can use digital marketing to grow your business:

  1. Social Media Marketing – During this lockdown period, everyone is using more social media than usual. As more people are engaging in social media these days, it is the right time to plan a content strategy and put your brand in front of your targeted audience and be visible in front of your followers. You can maximize your social media presence by researching relevant hashtags. There are a lot of hashtags that are trending on Twitter and Instagram such as #StoptheSpread, #socialdistancing, etc. this strategy is performed by a top digital marketing agency in Noida and they post the videos and images daily on their social media platform.
  1. Optimize your SEO – SEO is an organic way of making the website more visible on search engines. Look for different keywords, optimize your SEO with keywords, blogs, and high-quality backlinks. SEO will take a lot of time to improve your ranking. Go through your websites and cross-check the existing keywords. You may also find your competitors that are pulling back your SEO efforts.
  1. Email Marketing – During the lockdown period, users are now more engaged to the internet. It is the best time to perform email marketing and it is the best way to connect with your audience. Email marketing is done by a top digital marketing agency in Noida and they are getting a good response from it. It can be used to establish long-term success. Make sure to send an email newsletter and utilize this time to nurture the clients. Consumers buy products from the brands they trust the most. For your existing customers, send special messages and thank you messages for continuing to be a loyal customer.

Tips for execution on Digital Marketing

According to a top digital marketing agency in Noida, it is important to be more sensitive during this period and how people are feeling during this crisis. Showing empathy to the customers makes your brands more likable and they will respect you even more. Don’t hesitate from using the different avenues of digital marketing.

Whether you are a B2B or B2C organization, building relationships is more important. Every business gets benefits from leading prospects by Sales funnel. The sales funnel is a step-by-step process that will take your first contact until a purchase is made.

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How Instagram can be helpful in marketing strategy in 2020?

  • Instagram is the second most downloadable app in the Apple app store.
  • Instagram is about to reach 112.4 million users in the US in the year 2020.
  • It is the most popular social media platform among teens in the US.
  • Over 11% of Instagram users shop on Instagram.

Creating an effective Instagram strategy will make you the leader of the industry. It will help in brand building and it will also build trust among the users if you maintain relevancy in your content. Many SMO companies in Noida have gained 20-30 new clients by establishing high-quality content and work effectively on the strategy.

Marketing on Instagram can be hard and it will take a lot of time and effort to build the strategy but if it is done is an effective manner, you can earn a lot of profit from it.

Let’s discuss how Instagram can be helpful for any business:

  1. Increase brand awareness – You should focus on building a strong brand instead of posting 1 post per week. A worldwide brand can be built on Instagram to gather a community that shares the same values. Also, writing some effective descriptions of the post will also attract new customers and they will be engaged with your content.
  1. Promotes Quality Sales – Instagram is an important part of social media marketing when it comes to attracting more clients. You can easily jump into the conversation and offer directly in the comment section or you can also help your audience by posting in Instagram stories.
  1. Look for your competitors – According to some best SMO companies in Noida, you should look for your competitors of which type of content they are posting per day and how the audience is engaging with their content. In the same way, you should also create the content which can be more meaningful and informational so that the audience will remain engaged with your content.
  1. Write a Descriptive Bio – Instagram Bio is very helpful if someone is searching for you through keyword research. You should write multiple effective descriptions and analyze which one is working.
  1. Be Consistent – Being consistent can also build trust among your audience and can also increase brand awareness. Post at regular intervals maybe like twice or thrice a day. Posting four to seven times a week will be sufficient. Social media marketing companies in Noida have set a goal and have created a strategy of how many posts should be posted per week. Create a good strategy and stick to it.
  1. Try to connect with your followers – There will be no value of your followers if you are not engaging with them. Start paying attention to your audience and try to connect with them on a personal level. A lot of companies make such mistakes and they don’t interact with their audience whenever they ask questions and do comments on their posts.
  1. Create engaging content – It’s obvious to create engaging content to gain as many clients as you can. Make sure to post the correct images that look brilliant in the news feed. The image should be attractive and engaging otherwise no one will ever be interested in following you.

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9 Easy Ways To Get High Authority Backlinks in 2019

  • High Authority Backlinks are one of the most important ranking factors in Google search.
  • Links to the website are the foundation on which Google was built.
  • The most valuable pages on the web are those that have the most links pointing to them.

       In this blog, we will look at 9 easy ways to get high authority backlinks in 2020.

  1. What Are High Authority Backlinks?

High authority backlinks are links to your site from websites that score highly for any of the following   metrics: 

  • Alexa Global Rank
  • Moz Rank
  • Domain Authority
  • Trust Flow
  • Citation Flow
  • Nine Ways To Get High Authority Backlinks

Quality of the links is more important than number of links pointing to your website. Backlinks of poor quality may damage your SEO profile.

There are 9 ways recommended by SEO experts for getting high authority backlinks to your websites. These are write data-driven content; create infographics, by mentioning other bloggers, look for link roundups, broken link building, resource page link building, the Moving Man Method, and testimonials. Now we will discuss or understand these ways in detail.

2.1. Write Data Driven Content:-

    One of the best ways to get high authority backlinks is to    publish outstanding, data-driven content that shines within your niche and gets traffic because it’s good. The basic objective is that your links are natural. You do nothing that is aimed at getting another website to link your website and this is preferred by the Google.

2.2. Create Infographics:-

Creation of infographics is one of the best ways of building high authority backlinks. Your infographics need to stand out from the crowd by ensuring and focusing on these key points:-

  • Infographic is based on solid research.
  • Infographic has an eye catching design.
  • Infographic uses a color scheme that pops.

    2.3. Mention Other Bloggers

    One of the most amazing ways of getting high authority     backlinks is to simply write blog posts that has the mention of prominent bloggers in your blog.

     2.4. Look for Link Roundups

    Link Roundups are curated summaries of week’s best blog     post in a particular niche. You can use this technique everytime when you publish a new blog post. This technique can be applied on the very best content that are well-researched and written.

2.5. Broken Link Building

It is an ingenious but a simple technique to acquire high authority backlinks.

2.6. Resource Page link Building

Resource pages are more easy to find and page owners want you to link it out. Resource page is simply a page on a website that lists helpful links and resources for a particular topic.

5 SEO Trends that will Matter Most this Year

  • 2020 has become the most important year for our SEO and SMO Agency in India.
  • Creating a new SEO strategy for 2020 is the need of the hour in the rapidly changing SEO landscape.

Our SEO Company in Noida has become a very important medium for current digital landscape. It is going to be the game changing field for the current era. There could be a massive change in the way how we do works as Search Engine Optimizers. In this blog, we are going to discuss 5 SEO trends that will matter most this year.

*Tip – SEO experts have to show adaptability to Voice search if we want to stay competitive.

  1. Search Intent and code optimization

Nowadays, Google is not showing results based on just the keywords, it is considering intent of the search as well. Search intent would affect the new SEO trends in 2020. The user wants methods to optimize a website for SEO purposes. When we create content for the users, we should do intensive research and should build helpful information for the users. With the help of online SEO tools which can help you refine your keyword strategy. This is great to satisfy the search intent, boost engagement and increase rankings. Website performance and security is also a major aspect on which one should pay attention.

  •  Video Content optimization will rule latest SEO trends in 2019

Video content will surpass all other content forms with consumption exceeding 85%. It is expected that by 2021, 78% of the mobile data will be consumed on Video. Video is going to be used as the major marketing tool by marketers and advertisers. We need to optimize video content to meet the standards of search engine. Video SEO agency Noida is going to be the important SEO trends in 2019. Businesses that would fail to leverage Video marketing or do not pay attention to video optimization will suffer to get returns in 2020.

  •  Voice search will make almost 50% of all online searches in 2019

Voice is a very dominant trend and we an SEO and SMO Agency in India should keep an eye on it in 2020. 58% of the consumers used voice search to find local business information last year. 27% visit the local business website through voice search. 76% of smart home speaker users search for local businesses once a week. Voice recognition market is going to hit $601 mn by 2019.

  • Increased social media indexing will boost organic SEO

The content marketing industry is going to become $300 bn industry by 2019 which will have a huge impact on SEO. Content creation needs to be done not just to rank on search engines, but to provide value to the customers.

  •  Optimizing CTR for Google Rank brain

 As a reputable SEO Company in Noida we think it’s important to optimize your website for Google’s search engine algorithm – Rankbrain. Website’s Click-Through-Rate is an important indicator in deciding whether your content is relevant to the user’s search or not.

Do Traditional in-house advertising channels still work?

  • In-house advertising channels still occupies a prominent place in the market.
  • In-house advertising channels can bridge the gap between social media, print and electronic media.

Nowadays there is a growing dissatisfaction with the traditional sources of marketing. People are completely fed up with the old biased marketing method of print. Consumer habits are changing quite rapidly and traditional sources of in-house advertising channels have simply lost their purpose. They are facing stiff competition from latest sources of advertising like social media channels, emails etc. and are increasingly losing their relevance. In this blog, we are going to learn about whether the traditional-in-house channels are still workable today or not.


Most successful in-house advertising channels are those that have reached the customers in their homes, where the vast majority of purchase decisions are made. Digital is going to be the new market leader in ad spends for the first time ever in 2019. There are multiple reasons of traditional in-house advertising channels losing their grace. Magazine-ads and TV commercials focus on content which is cache and apt. But in recent times, the consuming habits of the people have undergone a drastic change in consuming such contents. That’s why traditional delivery systems have fallen out of favour.


Marketers are struggling to adapt to the new advertising methods to satisfy the changing needs of the customers. The advent of the mobiles has further complicated the process. The traditional in-house advertising channels have failed to stand to the rapidly changing time. To tackle these challenges, a better alternative of current loopholes needs to be find out. Internet has provided a whole generation of digital brands which has expanded the scope of consumer ecosystem. Search has become a new norm as vast amount of information is available for every product which has changed the spending habits of the people. Every transaction has become a considered purchase.


One thing is very clear. All the market forces have to find out the new innovative solutions to these challenges in order to meet the present needs of the consumers. More information about everything is directly proportional to the fear of mistakes which people want to avoid. Quite often, the successful purchase decisions are the one you make at home with your family. In a rapidly evolving digital landscape, only those marketers are going to survive who enable such process. The basic objective in front of market forces is to make traditional in-house advertising channels work effectively again. Getting accustomed to the changing environment is the need of the hour as per the Darwin’s theory to survive in a tough environment.

For more information visit here:- SMO Agency in India

Top Digital Marketing Trends in 2019

Digital marketing trends have been changing rapidly with time. The Thing which was effective a year ago now has become old a year later. Today if you are not in touch with latest digital marketing trends or if you don’t have information about the customer’s requirements then you are going to miss the bus. You need to catch-up with time and latest requirements as earlier as you can in order to be in the race. Many businesses are on the cusp of latest digital marketing trends and many others are catching up fast. In this article, we are going to discuss some of the top digital marketing trends in 2019.

  1. Omni channel Marketing

Omni channel Marketing means multichannel. In this marketing strategy, you help the customers in buying by setting up various marketing touch points. In a simpler language you may use social media to attract customers to your website. Omnichannel marketing strategy means creating a marketing parameters on every platform which customers uses. Many businesses uses email and social media to grow their business and to attract more customers. It is one of the best strategies to build a fine customer experience.

  • Artificial Intelligence

Artificial intelligence is one of the best cutting edge marketing technology.AI is a robot or a supercomputer that can gather sensitive information through sensors about anything and can use this information to solve the human’s problems or perform some particular tasks.AI can perform a task which requires human intelligence. That’s why people fear AI.In 2019, most AI deployed for content marketing, advertising, customer service etc.

  • Chatbots

Chatbots can perform many tasks like answering a simple question or performing some particular tasks. They are very commonly used in business websites, mobile apps, and social media newsfeeds. Now a days, chatbots are used for lead qualification, shopping assistance, talent recruitment knowledge based research, Self service, accessibility, small businesses etc.

  • Programmatic Advertising

It is a process which uses AI to buy and place advertisements based on target. Over 86% of all the digital display ads will be purchased through automated channels. It relies on the combination of automation, technical expertise and big data. It puts more power in the hands of the advertiser. Small businesses can leverage this tool to grow their businesses in a short span of time.

Here are some of the top prevailing digital trends in 2019 discussed above which are the pulse of the market. Consumers as well as businesses can use these medium for their benefits.

For more information visit here:- Social Media marketing Agency India

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