Digital marketing trends have been changing rapidly with time. The Thing which was effective a year ago now has become old a year later. Today if you are not in touch with latest digital marketing trends or if you don’t have information about the customer’s requirements then you are going to miss the bus. You need to catch-up with time and latest requirements as earlier as you can in order to be in the race. Many businesses are on the cusp of latest digital marketing trends and many others are catching up fast. In this article, we are going to discuss some of the top digital marketing trends in 2019.
- Omni channel Marketing
Omni channel Marketing means multichannel. In this marketing strategy, you help the customers in buying by setting up various marketing touch points. In a simpler language you may use social media to attract customers to your website. Omnichannel marketing strategy means creating a marketing parameters on every platform which customers uses. Many businesses uses email and social media to grow their business and to attract more customers. It is one of the best strategies to build a fine customer experience.
- Artificial Intelligence
Artificial intelligence is one of the best cutting edge marketing technology.AI is a robot or a supercomputer that can gather sensitive information through sensors about anything and can use this information to solve the human’s problems or perform some particular tasks.AI can perform a task which requires human intelligence. That’s why people fear AI.In 2019, most AI deployed for content marketing, advertising, customer service etc.
Chatbots can perform many tasks like answering a simple question or performing some particular tasks. They are very commonly used in business websites, mobile apps, and social media newsfeeds. Now a days, chatbots are used for lead qualification, shopping assistance, talent recruitment knowledge based research, Self service, accessibility, small businesses etc.
- Programmatic Advertising
It is a process which uses AI to buy and place advertisements based on target. Over 86% of all the digital display ads will be purchased through automated channels. It relies on the combination of automation, technical expertise and big data. It puts more power in the hands of the advertiser. Small businesses can leverage this tool to grow their businesses in a short span of time.
Here are some of the top prevailing digital trends in 2019 discussed above which are the pulse of the market. Consumers as well as businesses can use these medium for their benefits.
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