- In-house advertising channels still occupies a prominent place in the market.
- In-house advertising channels can bridge the gap between social media, print and electronic media.
Nowadays there is a growing dissatisfaction with the traditional sources of marketing. People are completely fed up with the old biased marketing method of print. Consumer habits are changing quite rapidly and traditional sources of in-house advertising channels have simply lost their purpose. They are facing stiff competition from latest sources of advertising like social media channels, emails etc. and are increasingly losing their relevance. In this blog, we are going to learn about whether the traditional-in-house channels are still workable today or not.
TRADITIONAL IN-HOUSE ADVERTISING LOSING ITS GRACE
Most successful in-house advertising channels are those that have reached the customers in their homes, where the vast majority of purchase decisions are made. Digital is going to be the new market leader in ad spends for the first time ever in 2019. There are multiple reasons of traditional in-house advertising channels losing their grace. Magazine-ads and TV commercials focus on content which is cache and apt. But in recent times, the consuming habits of the people have undergone a drastic change in consuming such contents. That’s why traditional delivery systems have fallen out of favour.
REASONS OF FAILURE
Marketers are struggling to adapt to the new advertising methods to satisfy the changing needs of the customers. The advent of the mobiles has further complicated the process. The traditional in-house advertising channels have failed to stand to the rapidly changing time. To tackle these challenges, a better alternative of current loopholes needs to be find out. Internet has provided a whole generation of digital brands which has expanded the scope of consumer ecosystem. Search has become a new norm as vast amount of information is available for every product which has changed the spending habits of the people. Every transaction has become a considered purchase.
HOW TO TACKLE THE CHALLENGE ?
One thing is very clear. All the market forces have to find out the new innovative solutions to these challenges in order to meet the present needs of the consumers. More information about everything is directly proportional to the fear of mistakes which people want to avoid. Quite often, the successful purchase decisions are the one you make at home with your family. In a rapidly evolving digital landscape, only those marketers are going to survive who enable such process. The basic objective in front of market forces is to make traditional in-house advertising channels work effectively again. Getting accustomed to the changing environment is the need of the hour as per the Darwin’s theory to survive in a tough environment.
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