How to Make a Website UI More Pleasant?

In the past few years, we have realized how digital products are important for us. When it comes to a website, users visit it intending to find relevant information related to their query. If the website’s user-interface is complicated, a user will return back to the other website, and hence it will increase the bounce rate of the website.

With the best website development services in India, you can make your UI more attractive and pleasant to potential visitors.

Here’s how you can make your website more accessible to users.

Allow Users to Resize Pages and Content

If a user is visiting your website, he/she is viewing your product from different devices. For example, a user inputs information into a field, and the page automatically zooms into the field. In this situation, the user should have the ability to zoom out or in to assure their action.

Make the Search Bar Easy to Locate and Use

A common goal of user experience is to minimize the user’s effort to complete a task, such as limiting the number of clicks required to enter information into a search bar.

Add Alt Text to Every Image

The benefits of alt tags extend beyond SEO. As we provide top-notch web development services in India, we highly recommend using alt text, making it easy for people with visual impairments to understand your images. Also, you need to keep alt text short; as most screen readers cut off the text at about 125 characters, it’s advisable to keep it at or below that number.

Use Section Headings

Section headings help users remember what they are reading. More than 67% of respondents said they preferred to navigate through the titles on the page. This finding ranked higher than using the “find” feature, navigating through the links of the page, and reading through the entire web page. At Digi Markets, we provide the best web development services in India, and we can help you with section headings.

Use Color Contrast

Using the right color contrast to ensure maximum readability is key to making your UI more accessible. You will find that your text doesn’t have enough contrast with the background, or your type size doesn’t complement its contrast.

Use Link Text on the Menu Navigation

The best solution is when a user hovers over the menu item on a page, the screen reader reads aloud that particular button by reading the link text. It is also recommended to provide right sizes for clickable areas, no smaller than 44px by 44px.

Conclusion

Digi Markets is a leading PPC advertising company in India, where we provide the best web development and digital marketing services. Our experts are well-trained and will craft the best strategies to attain good results. Contact our experts today and hire the best SEO company of India!

Related article:- SEO Vs. SEM: What’s the Difference?

Why you should invest in Digital Marketing in 2021?

In the past few years, digital marketing came as a revolution, and every business is now practicing it to market their products and services. Before digital marketing came into play, people used to market products and services by word of mouth. Also, the newspapers, magazines, books, etc., were in the trend.

But, the easiest way to reach an audience directly is through hiring digital marketing services in Noida. You need to have your website, a social media page and run paid ads on social media and Google. Seeking help from the best SEO company in Noida will benefit your business in the long-run.

Let’s discuss some of the points through which you will understand the importance of digital marketing and why you should invest in 2021.

It lets you connect with your targeted audience.

Having an account on all the social media channels will help you a lot. You can reply to your customers without a barrier. Facebook, Twitter, Instagram, and other social media platforms act as communication between you and your customers. It helps the businesses become more connected to the customers, and hence, it will help them understand the customer’s needs and complaints and see what ‘excites’ them most.

As a leading SMO agency in India, we recommend you to build your presence on all social media pages and post relevant posts constantly to engage your audience with your content. Through your page, your customers will learn what you are selling, and it also increases brand awareness, which is essential for every business.

You can measure your results.

Through digital marketing services in Noida, you can see how your customers react to your product and services with statistics and numbers. By measuring traffic through your ads and your website, you can track where and what attracts the audience to visit your website. Consumers can be redirected to your website through social media, paid marketing, and SEO.

When you hire the best SEO company in Noida, the experts will let you understand which practices will suit your business the most. Accordingly, they will plan and execute the best strategies for your business to acquire good results.

Social media marketing, paid marketing, SEO, and content writing these types of marketing follow different methods to convince your targeted audience to buy your products and services. Don’t get confused because it isn’t manipulation. The primary goal of these marketing tactics is to increase brand awareness and improve your conversions.

Specific Targeting

Traditional marketing methods cannot ‘choose’ who to market to. Undoubtedly, advertising at a concert varies from advertising on the radio – one is more particular of their audience than the other. However, by investing in digital marketing services in Noida, a business can vary specifically ‘target’ their audience.

Why investing in digital marketing matters?

Without investing in digital marketing and hiring the best SEO company in Noida, businesses may become obsolete. As a business owner, if you want to go global, raise awareness, and grow, investing in digital marketing services in Noida is a priority.

Related articles:- Global Digital Marketing Scenario: Forecast

What are some important rules for successful social media management?

Keeping your business organized is essential to get success in social media management. Social media plays a vital role b providing businesses the opportunity to connect with their targeted audiences. Many companies prefer to hire an SMO Company in Noida to assist in strategy and maximum impact.

Businesses need to use social media marketing as it also helps to increase brand awareness across all channels. Regularly posting and engaging on all social media channels needs a lot of attention, and in the beginning, it can be overwhelming.

To keep your business organized, we have listed the 10 top tips which will help you posting and engaging in an organized manner.

Rule 1: Identify your focus platforms

Firstly, you need to identify the best social media platform for marketing. You can do it by determining where your targeted audience is more engaging, and you can also look for your competitors. If you have a product-based business, then Pinterest and Instagram will be your best choice. Choose the social media platform based on what you want to achieve. You can also hire a social media marketing agency in Noida, where experts will guide you with the best strategies for your business.

Rule 2: Choose your secondary platforms

Your other social media accounts are still significant other than which you have chosen. Remember to work on these channels, too, weekly. You can always reuse content from other pages or post about business news. As a leading SEO firm in India, we recommend you stay engaged and relevant because every little bit increases your brand awareness.

Rule 3: Know the rush hour

Each social media platform has a different time-frequency when the audience is more engaged on the platform. Some social media sites only need one post a day, whereas Twitter has an average of 10 posts a day. These channels get busy at some time in the day, and you should be active at those times to increase your visibility.

Rule 4: seek help from industry experts

If you cannot handle social media management, you can hire the best social media and SEO services in Noida, where industry experts will assist you regarding your queries. Like Hootsuite and Buffer, some essential tools are popular among businesses to help with social media management.

You can track how posts are doing and what kind of engagement they are receiving. One of the best parts is, you can schedule your posts, so they go up automatically.

Rule 5: Set aside time to engage

Engagement is essential for all platforms. Show your audience that you are active on your pages by commenting, liking, sharing, and reacting to other statuses and posts. Engagement on social media is exciting and doesn’t take much time.

These were some rules to follow to get success in social media management. Digi-Markets is a leading SEO company in Noida, which offers the best social media marketing services to clients of different industries. The experts will plan and execute the best strategies for your business. Talk to an expert today.

related article:- What are are some ways to engage the audience with interactive marketing?

How to rank our website effectively for “near me” searches?

Today, optimizing our website for “near me” searches is essential, as most people search for a product or service along with “Near me.” A guaranteed SEO company in India will help you optimize your website for “near me” searches, as it is the best way to evolve local SEO keywords in the search engine.

According to a study, if your website is not optimized for local SEO, you will miss out on over 46% of the opportunity of getting organic traffic, and your competitors will also outrank you. How to get the most out of your website and Google My Business with top tips to optimize your website for “near me” searches on Google for a better local SEO strategy?

Optimize for “near me” search

As a good SEO company in India, we suggest you optimize searches for “near me,” which will benefit your business. 80% of smartphones are likely to search for a combination of any “near me” keyword at least once a month. The most popular searches that come under the “near me” searches are banks, hospitals, restaurants, cinemas, etc.

How to start with optimizing searches for “near me”? you can hire a top SEO company from India who will plan and execute the best strategies for you to optimize searches for “near me.” Also, follow the below-mentioned tips to focus on a “near me” SEO campaign.

Create and update Google My Business Listing

First and foremost, you need to create and update your Google My Business Listing, which will help you appear most times when someone searches for local keywords. It has all the necessary information, including your contact number, direction, picture, reviews, etc. that you will need after searching the “nearby” keyword.

While creating a Google My Business listing, you need to have an address to receive the verification code sent by the Google team.

As a top digital marketing company in Noida, we suggest you get more reviews on GMB listing to optimize for better “near me” searches. The reviews should be something close to the number of reviews in the current ranking listing.

Make your website mobile-friendly

Having a mobile-friendly website is essential, as most people use a smartphone for searches. You can also hire the best and guaranteed SEO company in India, helping you make a mobile-friendly website to rank you better in Google SERPs. Some tips for creating a website mobile-friendly are:

  • Focus on page load time.
  • Large fonts should be used
  • Use large buttons to work on mobile devices.
  • Keep your design simple.
  • Don’t use flash.

Write articles and blogs to get local backlinks.

Writing influential blogs and articles is the best way to get local backlinks. Blogs allow you to share articles regularly, which will enable users to stay updated when they subscribe to your business services.

However, if you are looking for a guaranteed SEO company in India, Digi-Markets is the best digital marketing company that offers the best digital marketing services in Noida to clients of different industries. The experts at Digi-Markets will plan and execute the best strategies to optimize searches for “near me.”

related article:- What are some SEO tips that are often overlooked by business marketers?

A Step by Step Guide to effective PPC strategy that converts

The best-paid marketing services in Noida are adequate to get quick and relevant results. According to research, PPC advertising increases brand awareness by 80%, which is great for driving more traffic on the website, hence boosting more sales. When we compare PPC and SEO, PPC is more effective, as SEO is a time-taking process, and results are not guaranteed.

However, while running the PPC campaign, you need to focus on some core factors, including planning, execution, and optimization. If you skip any of the steps, you will be in big trouble, and you may end up wasting your money. Additionally, you need to invest your money in the right way, which will help you convert at the highest level. Now, let’s discuss the steps which are included in running an effective PPC campaign.

Step 1: Identify your goals and set your budget

First and foremost, you need to identify your business goals with a budget in mind. Your business goal can be to increase brand awareness, driving traffic to a website, or convert those visitors to paying customers. PPC goals can be different in some cases. As a leading paid marketing company in Noida, we want you to make sure that your PPC efforts don’t affect your current SEO practices. There were many keywords through which you are getting enough traffic, but if these keywords are performing well, keep them away from your PPC keyword list.

However, you also need to define Key Performance Indicators (KPIs). It will help you to guide your strategy for maximum conversions. Having PPC goals that align your overall marketing and SEO strategy is crucial.

Step 2: Do competitor paid ad research

It is a must to do competitor research before running a paid campaign. By doing this, you will get a complete insight into how your competitors are ranking, and what makes them successful. Now you might be thinking, how to do a competitor paid ad research? Well, there are different ways to do it. If you already have a list of keywords to focus on your campaign, then you can research competitors using Google search. However, there are many online tools to do competitor research, which is a more comfortable and faster way to evaluate your PPC campaigns.

Step 3: Build out PPC keywords

As the best-paid marketing company in Noida, we recommend you to focus on user-centric keyword research. After your competitor research, you need to make a list of keywords to focus on your campaign. But it is not enough, and you also need to focus on long-tail keywords too.

Step 4: Build the ad account structure

Firstly, you need to define the ad campaigns and associated ad groups, which means that you need to set your budget for your campaigns and keywords for ad groups. It might look like:
⦁ Campaign (1) = 2-3 Ad Groups = 2-3 Text Ads
⦁ Campaign (2) = 2-3 Ad Groups = 2-3 Text Ads

You need to set up the campaigns by looking at the keyword terms you compiled while researching keywords. After you have the ad campaigns defined, you can start with creating your text ads.

Step 5: Creating High CTR Ad Content

It is one of the most critical steps in the process of creating an effective PPC strategy. You need to ensure that your ads pop up when users search for specific keywords. Follow the below steps to get high CTR from your ad content:
⦁ Use keywords in ad headline and body description.
⦁ Include catchy words in your title such as “make your deal” or “register.”
⦁ Highlight the benefits of your service
⦁ The display URL should be clear, concise, and user-friendly.
⦁ Look at competitor ad content to better own for maximum CTR over their ads.

You can also use ad extensions to maximize your CTR. It is an important feature to use in highly competitive industries.

So, these were some of the steps which will help you to run an effective PPC campaign. Otherwise, you can hire the best-paid marketing services in Noida from a reputed paid marketing company in Noida, who will assist you well, and give you the best results.

What are some of the effective strategies to improve backlink portfolio?

Creating effective backlinks is an important part of Off-page SEO, as it helps to improve the website’s traffic, relationships, rank, and reputation. As we are a Guaranteed SEO company in India, we use backlink strategies into our marketing strategy, such as building links on-site not only which has high authority but also meaning to their personas.

Those days are gone when you have to visit other blogs and commenting on linking to your site. Now, you need high-quality content with something informative and valuable to get a backlink. To get good SEO results, you need to know what makes a good backlink special. Not all backlinks are created equal and some could even send your website tumbling down to Google’s second results page. Consider the following points:

  • Brand reputation and trust – Look for the high-quality websites that most of the user trust.
  • Create a backlink related to your niche or business – To get more traffic on your website from a reputed website, it is important to create backlink relevant to your business.
  • Ask for the do-follow attribute – No-follow link on the website won’t result in good SEO results.
  • Portfolio diversity – let your backlink come from a variety of authorities in the industry.

Ask bloggers to consider a review

As a Good SEO Company in India, we consider it as the most effective tactic if you are selling a product. To do this, shortlist some of the bloggers that you think are most suitable and interested in providing a review. Before you apply this method in your strategy, make sure that your product is 100% ready to be reviewed.

Always remember to:

  • Explain how you find the blogger
  • Introduce yourself and your product
  • Offer to give the product to the blogger for free for review
  • If they are interested, ask them if they mention the product on their blog or write a review.

Focus on creating valuable content

creating quality content can be done by having a team of experienced creators and SEO experts. For example, we are Digi-markets, a Top SEO company from India and we have an in-house team of expert creators who do a lot of research in providing valuable content to our readers.

You need to provide content in such a way that the user will get the information about what they are looking for. To get good results, you need to identify the market trends of what type of content is trending and what are people searching for.

Be consistent on social media

We are the top digital marketing company in Noida and with our years of work experience, we have noticed that social media and other platforms are the best ways to spread the news of your content. Creating content is a challenging process, but if you stick to just only publishing the content, you were missing out on the exposure potential of your piece, your backlink, and your brand. Otherwise, you can hire our digital marketing services in Noida and we will help you out in improving your backlink portfolio and give you the online presence that your brand deserves.

Like other marketing campaigns, the backlink campaign should also be implemented in an effective manner to boosts the results. Consider the above steps, but also do your research. Create effective strategies and develop a plan that will work well for your business.

Your main aim should be to get links back to your site from high-quality domains and get the traffic to your content that you have created by putting a lot of effort.

How Quora can be used to Increase Referral Traffic?

Quora is one of the best platforms to increase referral traffic. Quora is used for getting a quick and relevant answer to your question. It is an American website where the users are allowed to interact with other users by asking questions and giving answers. This is the best platform where the users can find questions related to any topic such as marketing, cooking, technology, business, and many more. The answers can be based on facts or opinion and later it can be edited.

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You need an account to add your question which needs to be answered. Quora also has a partner program where active users can make money online by answering and asking questions.
As we have discussed above, Quora can be helpful to increase referral traffic. Referral traffic is where a user lands on a website from another website. Digi-Markets, a content marketing company in Noida uses Quora to increase its referral traffic. For example, if you are searching for a smartphone and reading its features on a website, there is a link that says

“click here to buy”. When you click on this link, then you will be referred to that website where you can purchase that smartphone.

Google Analytics considers you a user that came through referral traffic rather than directly typing in the website address or by clicking a paid advertising. Referral traffic is said to be relevant traffic because the users clicking on your website are already interested in your service.

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How to use Quora to Increase Referral Traffic?

It is said by Digi-Markets, the best content marketing company in Noida that the companies can generate more leads and revenue when they create a strong Quora marketing strategy. Quora has millions of monthly users and it is the best opportunity for the companies to showcase their products and services.

Here are some of the Quora Marketing tips:

  1. Create your Quora account – The first step in Quora marketing includes creating your account. When you create your account, you will be able to ask or answer the questions. Also, include all your credentials in your profile which will give more credibility to your answers and other users will also get to know about you.
  2. Identify questions related to your business – The next step is to find the relevant questions for your business. For example, if you have a business of smartwatches and someone has asked “where I can buy the best smartwatch?”, then you can answer that question in such a way that the user comes to your website. According to a content marketing company in Noida, questions with a lot of answers are very difficult to rank well. Make sure to answer the questions which are recently asked and have fewer answers.
  3. Make your answers reader-friendly – it is said by the best content marketing company in Noida that the more high-quality your answer is, the more people will engage with you. Try to use bullet points, use images and videos, and make it easy for people to read your answers.
  4. Link your website in your answer – once you have answered your question, you can offer a website or blog which will be beneficial for the one who has asked the question as the user will find more information related to their question.
  5. Engage with Quora Community – it’s not enough to right your answer and click on submit. Engage with the community by replying to their comments, and upvote the user’s answer. If you do this, you will build up your authority on the platform.

How to answer the questions on Quora?

  • Don’t answer in a promotional way – it is recommended by a content marketing company in Noida that don’t push your business or website too much so that it does not look like you are just promoting yourself. The Quora team has become strict and will flag those answers that appear as self-promoting.
  • Don’t copy and paste – every question you answer must be unique and not similar to the other answers. Don’t copy-paste your answer as it will impact your brand authority on the platform.
  • Don’t fake your credentials – try to avoid to write the answers in such a way that you have a lot of experience in this field or you went to that company, etc. Don’t mislead your users.

Contact us

Digi-markets

Address:-Ground Floor, C-137, Sector 65, Noida, Uttar Pradesh 201301

Phone :-9873065662

Email:-info@digi-markets.com 

Website:https://www.digi-markets.com/ 

Why SEO Outsourcing is Important for Businesses? Know it From leading SEO company in India

SEO is the key to bring more traffic to the website which will result in getting more leads, the brand image will boost and it ensures that the company remains at the top in their particular industry. It has been said by a leading SEO company in India that the SEO should be outsourced to a professional SEO company to obtain good results. Many big companies such as Coca Cola, has outsourced some of its services to third party business service providers

good-SEO-company-in-India,-Best-SEO-Company-in-Noida,-Leading-SEO-company-in-India

Now let’s discuss some of the reasons why SEO should be outsourced.

Amazing results can be achieved

There is a lot of difference in the results of what you will be able to deliver and what the professional SEO company can deliver to your clients. It doesn’t mean that your services are not good, but a good SEO company in India will make sure that the website will rank on every keyword on which you have agreed. In a professional SEO company, there will be a team of experts and highly-experienced professionals who will be able to generate good results. Even if your company has experts, then one person will not be able to manage everything on his own. SEO experts not only have a good experience, but they also work on the latest SEO tools for more refined improvements.

Speed can be improved

By outsourcing SEO to the best SEO company in Noida, the speed in implementing the SEO campaigns can be improved as compared to your in-house team. Speed is the key to digital marketing to achieve the goals on time.

You can focus on other work

The other best reason to outsource SEO to a good SEO company in India is that you can focus on your other work after handing over the control of a certain aspect of your business. After doing this, you will be free and will be able to put your time and resources on your business which can be used to grow your online presence. In short, Outsourcing SEO will help you to focus on the day-to-day work of running the business.

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Cost Saving

When outsourcing SEO to the best SEO company in Noida, it will result in cost-saving in the long-term. The results which an SEO company can deliver are far from what the business can and it will result in more sales and revenue. The speed by which they will start the SEO campaign will save a lot of money in time and resources and the business will get what they do best to ensure that they are providing the best services to their clients.

Keeping up

SEO should be practiced regularly and the required changes are must that will help your business to keep up with the competitors. Google is constantly updating its algorithms to provide the best services to the users and it means that SEO experts should be aware of what search engine is looking for and how they can make their business more visible on the Google SERPs. This is another reason for outsourcing SEO to a leading SEO company in India.

SEO success can be measured when you have experts in your firm. External experts use all the necessary SEO marketing tools to work more efficiently than you are likely to. When outsourcing SEO to the best SEO company in Noida, you will get more time to focus on the core of your business and at the same time, chances of a successful SEO can increase.

Contact us

Digi-markets

Address:-Ground Floor, C-137, Sector 65, Noida, Uttar Pradesh 201301

Phone :-9873065662

Email:-info@digi-markets.com 

Website:https://www.digi-markets.com/

Guaranteed SEO company India

How SEO is helping the eCommerce Industry?

To make the profit from your eCommerce website, you need to work on search engine optimization. It should be practiced by all the companies from start-ups to big enterprises. The following are some of the points based on the practical experience of SEO and eCommerce. Each one of them is tested and with complete data analysis.

1. SEO helps the customers to find you

You can use a good analytics tool to determine the source of most of your website traffic, sales, and conversions. Without a doubt, your website will appear among the top five. Many search engines like Google and others are responsible for most of the web traffic. If your website is not visible on the Google SERPs, then you are making a mistake.

According to a guaranteed SEO company in India, if you ignore the SEO, the eCommerce website may be barely visible to potential customers and hence it will affect the sales. If someone is searching for home products and companies that using effective SEO techniques will show up on the first pages of Google and will automatically affect the buyer’s decision. A good SEO strategy will help to increase sales volume and enhance revenue as well.

2. SEO Produces long-lasting effects

The results that SEO produces are cost-effective, long-lasting, and quantifiable. However, with paid advertising, traffic will stop flowing immediately when payment stops. According to a guaranteed SEO company in India, a proper SEO strategy and accuracy can produce long-term effects. It is also possible that you can take a long break from SEO campaigns and focus on the other areas. After returning, you will find that the strategy will still be effective as it was before.

3. SEO is an effective technique of growing the bottom line

It is said by a guaranteed SEO company in India that many successful companies usually allocate a significant portion of their resources to the areas which are important for the achievement of the set goals. In short, they focus less on the areas where there is little or no impact on revenue.

In different industries that are highly competitive, they have to spend a high amount of money on paid traffic. Instead, having a proper SEO strategy can save a lot of money and it also reduces the dependence on paid web traffic. Traffic that is generated by SEO and in an organic way is usually free. There is no cost for click, impressions, or conversions. SEO can help to attract high-quality and relevant traffic with no direct cost.

Conclusion

SEO makes a huge contribution to the overall success of the eCommerce industry. It makes a start-up to compete with big eCommerce companies such as Amazon. If your eCommerce company is not using SEO strategies, then they are missing out on so much. The development of an effective SEO strategy can produce good results.

For More Information:- https://www.digi-markets.com/

SEO marketing company India

How to Build an SEO-Friendly Rebranding Strategy for a SEO Marketing Company in 2020?

Branding depends on the strategy that is used by the company. The main aim is to build brand awareness, build a good reputation, and to stay relevant. However, in some cases, the SEO marketing company in India needs to rebrand itself to remain at the top.

As business marketing has become important for many companies, the agencies must identify the best SEO strategy which better describes their uniqueness and special characteristics. This will help the digital marketing agencies to quickly rebrand themselves also keeping in mind the current marketing statistics.

Here are some of the points that can be helpful in rebranding strategies:

Knowing the audience

Every digital marketing agency is dealing with different clients of different industries along with a set of their strength and weakness. While rebranding, the agencies must focus on their weakness and make strategies that best promote their strengths. Just like an SEO marketing company in India, they saw that they are not getting enough engagement rates, so they started working on it. Digital marketing agencies also need to identify their strengths keeping themselves at a comfort level with the existing clients.

Analyzing the Competition

The main focus of the agencies is to outrank their competitors if they are creating rebranding strategies. Many digital marketing agencies are equipped with the tools and ideas to create effective digital marketing strategies for their clients. Rebranding means that the agency is moving towards the future and acquiring new skills such as pitching clients, focusing on ROI, etc to help their current clients and at the same time attract an even bigger clientele. You should also be aware of what your competitors are offering especially when rebranding themselves.

Know your Strength

Every digital marketing agency has their own clientele that offers great insights. The loyalty of the client is directly proportional to the strengths of the digital marketing company. However, while creating rebranding strategies, the agencies should play up with their strengths to facilitate their reputation.

Relevance

Rebranding is a major process and it is important for every company. It is necessary to keep everything absolutely relevant instead of going overboard. Many companies go for a complete change. They change their logo and even modify their website according to the new services that they are offering.

Use of Statistics

With the availability of the statistics, it is the most effective way to build the most proactive digital marketing strategies when a company plans to rebrand itself. According to an SEO marketing company in India, it is important to adopt new skills that are most demanding in the market. With the help of statistics, agencies can create effective strategies that will engage with the customers.

For more information-https://www.digi-markets.com/

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