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A Step by Step Guide to effective PPC strategy that converts

The best-paid marketing services in Noida are adequate to get quick and relevant results. According to research, PPC advertising increases brand awareness by 80%, which is great for driving more traffic on the website, hence boosting more sales. When we compare PPC and SEO, PPC is more effective, as SEO is a time-taking process, and results are not guaranteed.

However, while running the PPC campaign, you need to focus on some core factors, including planning, execution, and optimization. If you skip any of the steps, you will be in big trouble, and you may end up wasting your money. Additionally, you need to invest your money in the right way, which will help you convert at the highest level. Now, let’s discuss the steps which are included in running an effective PPC campaign.

Step 1: Identify your goals and set your budget

First and foremost, you need to identify your business goals with a budget in mind. Your business goal can be to increase brand awareness, driving traffic to a website, or convert those visitors to paying customers. PPC goals can be different in some cases. As a leading paid marketing company in Noida, we want you to make sure that your PPC efforts don’t affect your current SEO practices. There were many keywords through which you are getting enough traffic, but if these keywords are performing well, keep them away from your PPC keyword list.

However, you also need to define Key Performance Indicators (KPIs). It will help you to guide your strategy for maximum conversions. Having PPC goals that align your overall marketing and SEO strategy is crucial.

Step 2: Do competitor paid ad research

It is a must to do competitor research before running a paid campaign. By doing this, you will get a complete insight into how your competitors are ranking, and what makes them successful. Now you might be thinking, how to do a competitor paid ad research? Well, there are different ways to do it. If you already have a list of keywords to focus on your campaign, then you can research competitors using Google search. However, there are many online tools to do competitor research, which is a more comfortable and faster way to evaluate your PPC campaigns.

Step 3: Build out PPC keywords

As the best-paid marketing company in Noida, we recommend you to focus on user-centric keyword research. After your competitor research, you need to make a list of keywords to focus on your campaign. But it is not enough, and you also need to focus on long-tail keywords too.

Step 4: Build the ad account structure

Firstly, you need to define the ad campaigns and associated ad groups, which means that you need to set your budget for your campaigns and keywords for ad groups. It might look like:
⦁ Campaign (1) = 2-3 Ad Groups = 2-3 Text Ads
⦁ Campaign (2) = 2-3 Ad Groups = 2-3 Text Ads

You need to set up the campaigns by looking at the keyword terms you compiled while researching keywords. After you have the ad campaigns defined, you can start with creating your text ads.

Step 5: Creating High CTR Ad Content

It is one of the most critical steps in the process of creating an effective PPC strategy. You need to ensure that your ads pop up when users search for specific keywords. Follow the below steps to get high CTR from your ad content:
⦁ Use keywords in ad headline and body description.
⦁ Include catchy words in your title such as “make your deal” or “register.”
⦁ Highlight the benefits of your service
⦁ The display URL should be clear, concise, and user-friendly.
⦁ Look at competitor ad content to better own for maximum CTR over their ads.

You can also use ad extensions to maximize your CTR. It is an important feature to use in highly competitive industries.

So, these were some of the steps which will help you to run an effective PPC campaign. Otherwise, you can hire the best-paid marketing services in Noida from a reputed paid marketing company in Noida, who will assist you well, and give you the best results.


Published by digimarkets1

We are Digi Markets. We offer SEO, SMO, SMM, PPC, Content Marketing and Social Media Paid Marketing services to small, medium and large scale businesses across the globe. Our currently running projects are managed by industry experts with significant relevant work experience, and will-power to make a difference in the world of digital marketing.

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