PPC advertising is a type of online advertising in which advertisers pay each time when a user clicks on their ad. As the name suggests, PPC or Pay-Per-Click Advertising. There are a lot of types of PPC ads, but the paid search ad is one of the most common ones. Since PPC advertising yields great results, if you are looking for PPC Advertising Company India, you can check out Digi Markets. It offers SEO Services in Noida and also is the best App Search Optimization Company in India.
When people search for things online or are generally browsing, the ads appear at that time which triggers them to click on the ads. PPC advertising only happens when the user actually clicks on the ad, hence pay-per-click marketing. PPC advertising is used to boost sales, generate leads and promote brand awareness. Users are constantly searching for specific services and products online; brands can use PPC advertising to make their products/services reach the target audience. For example, if a user is searching for black running shoes, an advertiser can show an ad for black running shoes; there are good chances that the user will click on the ad and might buy it as well.
How does PPC advertising work?
In order to place their ads along with the search results, advertisers can’t only pay more to stay ahead of their competitors as ads are also subjected to what is known as ad auction. The ad auction is an automated process that is used by a lot of major search engines, including Google. Basically used to determine the validity and relevance of advertisements appearing on the search engines’ SERPs, the ad auction stage is quite an important thing for advertisers to clear.
Leading platforms for PPC advertising
Microsoft advertising
Microsoft advertising basically shows the ads on the Yahoo and Microsoft networks. Microsoft advertising can also be called keyword-based advertising since it focuses on keywords a lot.
Google Ads
Google ads run advertisements on Google, display network sites and search partner sites. It is the largest platform for PPC advertising and also the most effective one. Launched in October 2000, Google ads has gone through many iterations in the last 21 years. Google ads serve a broad spectrum right from a small business to Fortune 500.
Account structure of PPC advertising
Campaigns and ad groups
Advertisers begin the PPC advertising process by setting up an ad campaign. Within this campaign, the advertiser will place various ad groups as subcategories. Each ad group will then have multiple keyword variations.
Keywords
Every keyword is then assigned to a match type, defining the queries for which the ads will be shown to users. There are mainly 7 keyword match types:
- Exact
- Exact (close variant)
- Phrase
- Phrase (close variant)
- Broad
- Modified broad
- Broad (session-based)
Audiences
This is the most essential part of setting up an ad campaign since your ad must reach the relevant audience; otherwise, there;’s no point running it. You can create audiences based upon time spent on site, pages per visit or specific page views. If you are looking for a PPC Advertising Company India, you can get in touch with Digi Markets. It also provides SEO Services in Noida and is the best App Search Optimization Company in India.
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